June 2, 2014
Press Release #14-035
St. Mary’s College of Maryland today unveiled a new graphic identity designed to celebrate and solidify the college’s strengths and recognition among the nation’s best colleges and universities. A ‘soft’ rollout of the new graphic identity, designed by Claude Skelton Design, began in March on the college’s website.
Key aspects of the new design:
The college community can expect to start seeing newly branded merchandise in the college bookstore by June 12.
“A clear message and a strong brand identity help institutions leverage their strengths,” said Lee Capristo, director of publications, St. Mary’s College Department of Enrollment Management. “The right visual representation should say who we are in a meaningful way. Our new graphic identity does just that. It maintains our traditions while nodding to the growth and innovation to come.”