College & Seahawk Graphic Identity Guidelines
This document establishes rules for the consistent implementation of the St. Mary’s College of Maryland and the Seahawk graphic identity and offers recommendations for color and typography in print and electronic communications. These standards govern the development of communications in all media created by internal and commissioned designers and producers. A well-managed graphic identity is key to effective communications. The use of these guidelines will contribute to a powerful and unified expression of the St. Mary’s and Seahawk brand, and help maintain a strong brand identity for St. Mary’s College of Maryland as a leading institution among its peers.