The scientific analysis of human behavior in a social context. Content areas may include self and self-regulation, stereotyping and prejudice, attitudes/persuasion, interpersonal interactions, social influence, and social perception/cognition. This course emphasizes developing skills in evaluating psychological research, designing and executing empirical projects, analyzing and interpreting research outcomes, and communicating the results of psychological research. Lecture and laboratory. This course satisfies the “Social & Cognitive Processes” Breadth Area. Prerequisite: PSYC 206 with a grade of C- or better or PSYC 303 with a grade of C- or better. Not open to students who have received credit for PSYC 341 without consent of the department chair.