Communication is an essential human activity that includes a variety of techniques from the written word to the oral speech and the analysis of data. The main purpose of communication is to influence other humans by gaining their attention, arousing their interest, and getting them to act in the way the communicator desires. Business communication involves the telling of the story of the business, its product, its values, and its people. This course will focus on how to use the diverse media that are available for businesses to communicate their stories to a wide array of audiences. Prerequisite: BADM 301 and BADM 302.