St. Mary’s College of Maryland has been awarded the top Gold Accolade Award in the annual Council for Advancement and Support of Education (CASE) District II Awards program for its 30-second enrollment video. The same video is also a Silver Winner in the national Collegiate Advertising Awards.
The 2017 CASE District II Accolades Awards program recognizes and honors exceptional service and work from members of District II, comprised of colleges and universities in Delaware, Washington D.C., Maryland, New Jersey, New York, Pennsylvania, West Virginia, Ontario, Puerto Rico and the U.S. Virgin Islands.
The Collegiate Advertising Awards program is a national program created to honor excellence in all forms of advertising, marketing and promotion specific to higher education products and services. Entries compete against similarly sized colleges, universities and other educational organizations from across the nation.
St. Mary’s College’s enrollment video is a 30–second commercial used in television and digital format to promote the institution. Filmed over summer 2016, it combines the historic and scenic setting of St. Mary’s College with the academic rigor for which the public honors college is known. Carolyn Curry, vice president of Institutional Advancement and Lee Capristo, director of publications, led the College’s effort in partnership with Creative Communications Associates from Troy, NY, who was contracted to film and produce the video. The company’s president, Ed Sirianno ’82, is an alumnus of St. Mary’s College.
St. Mary’s College of Maryland, designated the Maryland state honors college in 1992, is ranked one of the best public liberal arts schools in the nation by U.S. News & World Report. Approximately 1,700 students attend the college, nestled on the St. Mary’s River in Southern Maryland.