Rally Your People. Raise Money for Your Cause.
Giving Tuesday is one of the best opportunities all year to raise money for the SMCM team, department, club, scholarship or cause you care about.
Sign up as a Fund Rep and we’ll give you the tools to make it easier, including a customized Giving Hub and donation link, campaign resources, real-time donor information and support from Advancement.
Every gift made to your fund goes directly to support your cause. As an added bonus, your donors can also help your fund compete for additional money through the Alumni Council Challenge.
Become a Fund Rep
Deadline to Apply: Monday, November 9
Want to lead the Giving Tuesday effort for a cause you care about? Faculty, staff, students, alumni and other supporters of SMCM can sign up to represent an official team, academic department, club, scholarship or other Foundation fund.
Multiple Fund Reps can work together on behalf of the same fund.
Two Ways Your Fund Can Raise Money
1. Direct Donations to Your Fund
Your Focus
Share your fund’s donation link with alumni, classmates, friends, family and other supporters. Every gift made to your fund goes directly to support your cause.
2. The Alumni Council Challenge
The Bonus
Every qualifying donor also helps your fund compete for additional money through the Alumni Council Challenge. Challenge awards are added on top of what you raise directly.
How This All Works
We Build Your Giving Hub
We’ll create a customized Giving Hub for your fund with its own donation link, then provide training, campaign resources and support to help you prepare.
You Rally Your Network
Your job is to get your donation link in front of as many people as possible once Giving Tuesday begins. Reach out to your own network and recruit others who can help spread the word even further.
Your Fund Benefits
Every gift designated to your fund goes directly to support your cause. Every person who gives at least $10 also helps your fund compete for bonus money through the Alumni Council Challenge.
Raise as much as you can for your fund. Reach as many donors as you can. The Challenge money is the bonus.
The Timeline
By November 9 — Sign Up to Be a Fund Rep
Choose the SMCM fund or cause you want to support and register as a Fund Rep. More than one Fund Rep can work together for the same fund.
November 9–29 — Build Your Game Plan
We’ll provide training, campaign resources and help developing your strategy. Use this time to get everything ready for the 32-hour campaign.
- Identify the people and networks you want to reach.
- Recruit others who can help amplify your message.
- Draft emails, texts and social media posts in advance.
- Plan coordinated outreach, such as a phone-a-thon or team, department or group campaign.
- Let supporters know Giving Tuesday is coming and ask them to be ready to give and share.
Your Giving Hub will not be live for donations until the campaign begins, so use this time to prepare rather than sharing your donation link.
November 30–December 1 — Giving Tuesday
The 32-hour campaign begins at 4 p.m. on Monday, November 30 and runs through midnight on Tuesday, December 1.
Once your Giving Hub is live, share your donation link widely, rally your supporters and encourage them to pass it along to their own networks. You’ll be able to follow your fund’s progress throughout the campaign.
December 18 — Alumni Council Challenge Results Announced
After Giving Tuesday, Advancement will review gifts and donor records before finalizing the Challenge results. This includes removing duplicate donor counts when the same person gives more than once to the same fund and reviewing any other ineligible gifts.
Final Alumni Council Challenge results and awards will be announced on Friday, December 18.
The Fine Print
Fund Rep Eligibility
- Fund Reps must register by Monday, November 9.
- Faculty, staff, students, alumni and other supporters of SMCM are invited to participate. Members of the Advancement team are not eligible to serve as Fund Reps.
- Fund Reps must represent an official SMCM team, academic department, club, scholarship or other Foundation fund.
- Multiple Fund Reps may work together for the same fund.
Alumni Contact Lists
- Athletics and academic departments may be eligible for alumni contact lists to support their outreach. This is one reason these groups compete in separate Alumni Council Challenge categories.
- Alumni contact information will only be provided to a faculty or staff member associated with the fund. Students, alumni and other supporters may still serve as Fund Reps, but they will not receive alumni contact information.
- Faculty and staff Fund Reps in Athletics and Academics will receive a data-use agreement after signing up. The agreement must be signed and returned before any alumni contact list is released.
- Alumni information may only be used for the Giving Tuesday outreach outlined in the agreement and must be handled according to its terms.
- Violations of the agreement may put the group’s eligibility to participate in future Giving Tuesday campaigns at risk.
Giving and Donor Counts
- Only gifts made during the official 32-hour Giving Tuesday campaign count toward the Alumni Council Challenge.
- A gift of at least $10 to a fund counts as one donor for that fund in the Challenge.
- Each person can count once for each fund they support, regardless of how many times they give to that fund.
- Donors may support multiple funds and count once toward each.
- Donor information must accurately identify the person making the gift. Duplicate, fictitious or otherwise ineligible donor records may be removed from Challenge totals.
Alumni Council Challenge Awards and Results
- Funds compete only within their designated category:
- Athletics
- Academics
- Clubs, Scholarships & Beyond
- Challenge awards are based on the number of donors to each fund, not the amount of money raised.
- Challenge awards are credited to the winning fund and cannot be transferred or divided among other funds.
- Results shown during Giving Tuesday are preliminary until all gifts and donor records are reviewed.
- Final results will be announced on Friday, December 18.
- Prize amounts may be adjusted based on the final Alumni Council Challenge pool.
The Alumni Council Challenge
The Alumni Council Challenge gives participating funds a chance to earn additional money on top of everything they raise directly on Giving Tuesday.
This year, nearly $50,000 will be available across three separate competitions: Athletics, Academics and Clubs, Scholarships & Beyond. Separating the Challenge into three categories helps level the playing field and gives more SMCM causes a realistic opportunity to compete.
Awards within each category are based on the number of donors to each fund.

